Photos: Photographer Lauren Fair, Kata Panza

Photos: Photographer Lauren Fair, Kata Panza

Amy was born nature obsessed with art and flowers in her blood.

With an art filled upbringing and generations of plant loving people before her, she was destined for this work. It all came together at 19 years old when she took her very first floral design class.

The tactile nature and unique challenge of manipulating materials was something she craved in other artistic studies but she hadn’t found it until that moment.

by the end of that first class, she knew THIS was HER medium.

in fact….it was her calling.

From that moment forward, she immersed herself in training to be the professional floral design expert she is today.

She received her professional training at the accredited Golden West College Floral Design and Shop Management program and has continued to study and learn from some of the best in the business.

Her experience has spanned two decades in retail floristry and special events and over the past two decades she built a successful freelance career working alongside many industry giants and launched her own special events studio, Amy Nicole Floral.

With all of her success, Amy has found the most fulfilling passion & calling in teaching.

She is a naturally gifted communicator, often captivating students with her expressive, raw and honest approach to flowers.

Amy cares deeply for the art form just as much as DISCUSSING PROFITABILITY, QUALITY AND EFFICIENCY.

SHE BELIEVES good design and profit are SYMBIOTIC..

Her experienced voice has now led her to teaching and training floral designers across the country through private and group workshops and speaking at floral conferences nationwide. She is passionate to see “lights come on” for designers of all skill levels regarding floral techniques for the modern day.

Are you ready for impactful floral education?

let’s do this.




Featured on *Design Sponge as one of the “20 Florists to Follow on Instagram,” Amy has won multiple design awards including “Mastery in Principles of Design” chosen by the Senior Style Editor of Martha Stewart.

In 2018, Team Flower named here “Designer of the Year” and her work has been featured and published in major international and national wedding blogs, including Martha Stewart Weddings, Once Wed, Hochzeitsguide, and more.

Amy is deeply passionate about education and her Youtube channel offers succinct, valuable design tips, product reviews and floral hacks along with her active engagement and conversations about design on her Instagram @amynicolefloral.


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