Photographer Lauren Fair

Photographer Lauren Fair

Photo Kata Panza Photography

Photo Kata Panza Photography

Amy was born nature obsessed with art and flowers in her blood.

With an art filled upbringing and generations of plant loving people before her, she was destined for this work. It all came together at 19 years old when she took her very first floral design class.

Arranging each stem with intention and poetic movement was intoxicating to her.

The tactile nature and unique challenge of manipulating materials was something she craved in her other artistic studies but she hadn’t found it until that moment.

by the end of that first class, she knew THIS was HER medium.

in fact….it was her calling.

From that moment forward, she immersed herself in training to be the professional designer and expert she is today. She received her professional training at the accredited Golden West College Floral Design and Shop Management program and has continued to study and learn from some of the best in the business.

Her experience has spanned two decades in retail floristry and special events and over the past two decades she built a successful freelance career working alongside many industry giants and launched her own special events studio, Amy Nicole Floral.

With all of her success, Amy has found the most fulfilling passion and ultimate calling in teaching.

She is a naturally gifted communicator, often captivating students with her expressive, raw and honest approach to flowers.

Amy cares deeply for the art form just as much as DISCUSSING PROFITABILITY, QUALITY AND EFFICIENCY in our work with flowers.



Her experienced voice has now led her to teaching and training floral designers across the country through private and group workshops and speaking at floral conferences nationwide. 

Featured on *Design Sponge as one of the “20 Florists to Follow on Instagram,” Amy has won multiple design awards including “Mastery in Principles of Design” chosen by the Senior Style Editor of Martha Stewart.

In 2018, Team Flower named her “Designer of the Year” and her work has been featured and published in major international and national wedding blogs, including Martha Stewart Weddings, Once Wed, Hochzeitsguide, and many more.

Amy is deeply passionate about education, her Youtube channel has been warmly received as a valuable and relevant resource offering succinct design tips, product reviews and floral hacks.

She indulges her wonder and curiosity of the natural world and invites you to join her explorative journey on Instagram at @amynicolefloral.


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